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Wednesday, March 19, 2008

Clover Gets Starbucked


Big news for coffee drinkers everywhere. Starbucks has announced that it is acquiring Coffee Equipment Company, maker of the ingenious Clover coffee brewer. We've sung the praises of the Clover since it first emerged a couple of years ago, and since then, this brewer has been consistently garnering praise and coverage across the country. With Starbucks taking steps to overhaul its coffee service and elevate quality, it's not surprising that they would look to a product like Clover. And if executed well, it certainly bodes well for the millions of Starbucks customers who might get a better cup of coffee out of the deal. But it will also be interesting to see how this impacts independent coffee shops who have used this innovative machine as a point of differentiation.

4 comments:

jim said...

Whoah! As a coffee geek, this is big news indeed. I wonder what happens to the coffeeshops that already have clovers?

Anonymous said...

I don't think independent stores have anything to worry about if they keep focusing on great coffee, great environment, and great service. That is what sets them apart.

k.c. said...

never had clover coffee but it's amazing how much hype surrounds it. definitely makes me curious to at least try it out.

Okella68 said...

I am trying to compile a comprehensive list of locations that have Clover machine in place and collect as many recipes as possible. All the data is for public use, just to keep the Clover community going. I started with locations and have quite a few now. Would be great if someone could share recipes as well at http://www.beclover.com