Drink of the Week: The Negroni
Today’s Drink of the Week
needs no introduction. Born in Italy, but beloved the world over, the Negroni
combines a seemingly simple mix of gin, Campari and sweet vermouth into what’s
become one of the most iconic cocktails of the past century. First mixed in
1919 at the request of Count Negroni at Caffe Rivoire in Florence, today its
inspiration reaches far beyond the cocktail glass. So much so, that we’ve named
May 27-June 3 Negroni Week, encouraging bars across the country to mix up their
favorite variations while raising money for charities coast to coast. With more
than 100 bars participating and Negronis being stirred up for charity from
California to New York to as far away as Germany (click here to see the full
list of participants), today we raise a glass not only to the cocktail that has
inspired countless communities of imbibers, but to everyone who has helped make
Negroni Week such a success!
